Venice Biennale 2025
Rebrand website and poster for the worldwide festival, Venice Biennale, biennial celebration of contemporary art and culture in the enchanting city of Venice, Italy.
Client
Personal Project
DELIVERABLES
Branding
Year
2023
Role
lead designer
The Venice Biennale, established in 1895, stands as a preeminent cultural institution, hosting a biennial celebration of contemporary art and culture in the enchanting city of Venice, Italy. Centered around the iconic Giardini della Biennale, where national pavilions from around the world showcase diverse artistic expressions, and the sprawling industrial space of the Arsenale, known for its large scale installations, the Biennale transcends boundaries and mediums, fostering international dialogue and cultural exchange.
The Venice Biennale, established in 1895, stands as a preeminent cultural institution, hosting a biennial celebration of contemporary art and culture in the enchanting city of Venice, Italy. Centered around the iconic Giardini della Biennale, where national pavilions from around the world showcase diverse artistic expressions, and the sprawling industrial space of the Arsenale, known for its large scale installations, the Biennale transcends boundaries and mediums, fostering international dialogue and cultural exchange.
The color palette draws inspiration from the iconic colors of Christmas, incorporating vibrant shades of red and green to evoke the festive spirit. Alongside these classic hues, the palette includes a dynamic range of hues inspired by the twinkling lights of Christmas tree ornaments, creating a vibrant and playful "hue" effect.
This combination brings a sense of warmth, joy, and celebration, perfectly encapsulating the holiday season while maintaining a cohesive and lively brand identity.
This branding project reimagines La Biennale di Venezia with a focus on visual clarity, elegance, and cultural symbolism.
Inspired by Venice as the “City of Water,” the visual identity centers around a deep, saturated blue that reflects the atmosphere of the city’s canals and its quiet intensity.
The lion—an iconic symbol of Venice—was reinterpreted into a simplified, modern emblem to evoke strength and legacy without visual complexity.
Through refined typography and a clean layout system, the brand aims to highlight the sophistication and global relevance of the Biennale while staying rooted in Venetian identity.
This poster series for La Biennale di Venezia 2025 reimagines the Venetian lion as a timeless yet flexible icon. Each lion silhouette is cut out with a centered die-cut style that acts as a window into the exhibition itself.
Within each form, photographs of key artworks and scenes from the Biennale are embedded—allowing the viewer to visually "enter" the spirit of the event through its most iconic moments.
The deep blue background evokes Venice’s identity as the “City of Water,” while the bold use of primary colors within the lions differentiates the emotional tones of each variation.
Through this layered approach, the design creates a balance between classical symbolism and contemporary storytelling.
