LG Electronics
As a Graphic Design Intern at LG Electronics, I worked on digital marketing assets for Amazon, Best Buy, and Costco. I focused on translating brand identity into effective platform-specific visuals.
Client
LG Electronics
DELIVERABLES
graphic design
Year
2024
Role
Graphic Design Intern
At LG Electronics, I joined the Channel Marketing Team as a graphic design intern, where I was responsible for designing digital assets for LG's major retail partners including Amazon, Best Buy, and Costco.
My main tasks included:
– Designing promotional banners for online campaigns and seasonal events
– Creating A+ content layouts for Amazon product pages to enhance brand storytelling and conversion
– Developing a mockup design for LG's Best Buy brand store page
– Adapting visual design to suit each platform’s unique tone, size specifications, and branding needs
Through this experience, I gained insight into real-world marketing strategies and learned how to balance brand consistency with platform-specific design requirements.
At LG Electronics, I joined the Channel Marketing Team as a graphic design intern, where I was responsible for designing digital assets for LG's major retail partners including Amazon, Best Buy, and Costco.
My main tasks included:
– Designing promotional banners for online campaigns and seasonal events
– Creating A+ content layouts for Amazon product pages to enhance brand storytelling and conversion
– Developing a mockup design for LG's Best Buy brand store page
– Adapting visual design to suit each platform’s unique tone, size specifications, and branding needs
Through this experience, I gained insight into real-world marketing strategies and learned how to balance brand consistency with platform-specific design requirements.
The color palette draws inspiration from the iconic colors of Christmas, incorporating vibrant shades of red and green to evoke the festive spirit. Alongside these classic hues, the palette includes a dynamic range of hues inspired by the twinkling lights of Christmas tree ornaments, creating a vibrant and playful "hue" effect.
This combination brings a sense of warmth, joy, and celebration, perfectly encapsulating the holiday season while maintaining a cohesive and lively brand identity.
