IHEARTRADIO – JINGLE BALL
Transforming the essence of 'Jingle Ball' through a comprehensive rebranding initiative focused on redesigning its poster, website, and tickets.
Client
iHEARTRADIO
DELIVERABLES
Branding
Year
2023
Role
A
The Jingle Ball branding embraces a festive and vibrant aesthetic, perfectly capturing the holiday spirit.
The color palette is thoughtfully curated to reflect the warmth and excitement of Christmas, incorporating traditional holiday hues that evoke joy and celebration.
The Jingle Ball branding embraces a festive and vibrant aesthetic, perfectly capturing the holiday spirit.
The color palette is thoughtfully curated to reflect the warmth and excitement of Christmas, incorporating traditional holiday hues that evoke joy and celebration.
The logo design is inspired by the whimsical curves and playful elements of an elf’s shoes, adding a touch of charm and character to the brand identity. This distinctive visual approach ensures a memorable and cohesive look, reinforcing the festive theme while maintaining a polished and professional presence.
The color palette draws inspiration from the iconic colors of Christmas, incorporating vibrant shades of red and green to evoke the festive spirit. Alongside these classic hues, the palette includes a dynamic range of hues inspired by the twinkling lights of Christmas tree ornaments, creating a vibrant and playful "hue" effect.
This combination brings a sense of warmth, joy, and celebration, perfectly encapsulating the holiday season while maintaining a cohesive and lively brand identity.
The color palette draws inspiration from the iconic colors of Christmas, incorporating vibrant shades of red and green to evoke the festive spirit. Alongside these classic hues, the palette includes a dynamic range of hues inspired by the twinkling lights of Christmas tree ornaments, creating a vibrant and playful "hue" effect.
This combination brings a sense of warmth, joy, and celebration, perfectly encapsulating the holiday season while maintaining a cohesive and lively brand identity.
